Integrity, Honesty, Selflessness, Growth are things that we as men need to strive to possess not only for our personal benefit but also to enrich the lives of others. This coin is the embodiment and constant reminder to "Do Better". I am reminded of this every time I put my hand in my pocket. Also, the point of a challenge coin is not only a personal reminder. It is intended to be given away and challenge others to "Do Better". I need more coins!