We wanted to create a company that was based on the idea and values of brotherhood. Our co-founders, Spencer and Anthony have been best friends since 2006 and when they started LB in 2016, their goal was to treat every customer (and employee) like a brother. 

To achieve this, our primary goal has always been to create an extraordinary customer experience by finding ways to put our customer first in everything we do. This lead to us creating policies like our lifetime warranty and 365-day money-back guarantee to ensure every customer is satisfied, every time! 

We don’t want to be just another company that “sells stuff” online, anyone can do that. We want to truly connect with our community and support everyone we come in contact with as we all strive to Do Better every day.

We believe when you look good, you feel good, and when you feel good, you Do Better in all areas of your life. As a company we sell grooming products, but we exist to support our community celebrate brotherhood.

Beards come in all shapes and sizes, colors and styles, and we are here to support, uplift and encourage each other to Do Better every day. From great grooming products to empowering content, we are here to inspire our community of beardsmen to be their best.

As a company, and as men, we believe it’s our responsibility to Do Better every day, to learn from our mistakes, grow through our failures, and strive to be the best men we can be.

We believe life is always happening for us, not to us. For us to learn, grow, and evolve. Life is littered with adversity and hardships and through these challenges comes strength if you’re willing to face them head on and grow through them. 

We strive to lead by example, live with gratitude, and have as much fun as possible while inspiring our community and those around us to do the same.