We believe when you look good, you feel good, and when you feel good, you Do Better in all areas of your life. As a company we sell grooming products, but we exist to support our community and celebrate brotherhood.

Beards come in all shapes and sizes, colors and styles, and we are here to support, uplift and encourage each other to Do Better every day. From great grooming products to empowering content, we are here to inspire our community of beardsmen to be their best.

We wanted to create a company that was based on the idea and values of brotherhood. Our co-founders, Spencer and Anthony have been best friends since 2006 and when they started LB in 2016, their goal was to treat every customer (and employee) like a brother. 

To achieve this, our primary goal has always been to create an extraordinary customer experience by finding ways to put our customer first in everything we do. This lead to us creating policies like our lifetime warranty and 365-day money-back guarantee to ensure every customer is satisfied, every time! 

We don’t want to be just another company that “sells stuff” online, anyone can do that. We want to truly connect with our community and support everyone we come in contact with as we all strive to Do Better every day.

Brotherhood: our mission is to support, uplift and encourage each other to become the best men we can be. We lead by example, walk with honor, courage, and respect, and we’ve always got each other’s backs — no matter what.  

Whatever It Takes: we charge headfirst into our dreams and goals, fueled by massive action and a relentless work ethic. Doubt, fear, and adversity will rise, but we will do whatever it takes to honor our commitments. 

Better-Every-Day: we believe it’s our responsibility to Do Better every day, to learn from our mistakes, grow through our failures, and strive to be the best we can be.

FREEDOM: we believe life is meant to be lived on our won terms. It’s a call to adventure, the courage to dream big, and the will to forge our own path — no matter how wild or uncertain. We are trailblazers, risk-takers, and free thinkers who fight for what we believe in and refuse to be tamed by convention or fear.

It's been said, the secret to living is giving, and we absolutely agree! To us, there is no higher calling than being of service to others and that is our mission with theLB Foundation. As an organization, we are called to support our communities and the causes we believe in as we strive to be a force for good in the world. Simply put, we exist to serve those we lead, support those who have sacrificed for us, and be a light for the next generation of leaders as they fight through life change challenges.Click here to learn more.