Introducing First Friday

Nathan Daggett |

October Tee: Vive Barbudo

Growth, change, evolution, and listening to your feedback are all things we hold dear. They are essential elements of the Do Better mindset, and we are constantly searching for ways to improve how we can support you.

We've spent a lot of time developing limited-edition, one of a kind shirt designs that represent our community and lifestyles, and the feedback has been amazing!

Shirts like stache squatch camping, our son-of-a-beach yellow tie dye, and the live wild, roam free have been huge hits. 


We love creating these new ideas and designs, and the feedback has been amazing. Typically we launch a few new designs at once and the one complaint we've heard multiple times is, we are dropping too many designs at once and guys cannot grab them all. 

Because our shirts are limited, once we sell out we typically don't bring them back and that caused some frustration because guys wanted them all, but didn't have a chance to get more than one...

And that's where First Friday comes in. 

What is First Friday?

On the first Friday of every month, starting tomorrow, September 2nd, we are dropping one new, limited-edition shirt design. This gives us the opportunity to focus all of our attention on one design per month and you wouldn't have to choose between multiple designs you love. 

We will drop you an email on the first Friday of every month and you can decide if that design is for you. If it is, grab it while it's in stock. If not, keep an eye out for the new design the next month. 

Say goodbye to the days of having to pick between only getting one design or having your wife side-eye you for the package of 5 shirts that showed up in the mail, and say hello to First Friday with Live Bearded! 

We are really excited to bring you this new program, and we really wanna hear your thoughts and feedback! Drop us a comment below and let us know what you think.