Five Years In The Making

Anthony Mink |

In honor of our five-year anniversary, our creative director went deep into the archives and put together this recap video showing some of the crazy moments over the last five years. 

From the very, very awkward first Facebook live (watch to the very end to see how terrible it is) to moving into our first office, and everything in between, it's incredible to see the evolution (and growth) over the last five years. 

In some ways, it seems like just yesterday Spence and I were in my living room trying to figure out how to send out the first 500 orders (image below) and in other ways, it seems like several lifetimes ago.

Time is funny like that, at moments our past seem so close, and then at the same time, so far away. It's such a beautiful remember that live moves fast and we must be present and live every single day. 

As we reflect on the journey from very humble beginnings in my living room, to a thriving community of hundreds of thousands of men, creating LB has been an amazing journey. One that would not be possible without each and every man (and women) who has supported us over the last five years. 

From Spence, myself and everyone at LB, we can't say thank you enough for your support over the last five years. We whole-heartedly believe LB would not exist without each and every one of you.

As we reflect on the past, and look towards the future, we are more excited than we have ever been. We have so many exciting things in the works as we continue to learn, grow and do better. With Bar Soaps, Body Washes and Deodorants coming this year and a few more top secret projects in the works, the next five years are going to be even better than the first. 

With your candid feedback and support, we truly believe their isn't anything we cant accomplish with this community behind us! 🙏💪🙌

Our Anniversary celebration kicks off tomorrow, be sure to come back as we have some big things planned for you!