Hunger For More

Anthony Mink |

Fuel Your Performance. Feed Your Spirit. Taste The Adventure.

Today we are very excited to share a big announcement with you. For the last couple of years, we’ve been quietly working on a passion project to bring our love for adventure, travel, nature, and health together in a unique and powerful way which has led us to the creation of Stay Rugged.

Knowing many of you share the same passions, we've created Stay Rugged to be the brother brand of Live Bearded.

Our mission is to fuel your performance, feed your spirit, inspire adventure and encourage you to always hunger for more.

Stay Rugged is a rallying cry for those among us with a burning desire to chase the vanishing spot on the horizon, the one we'll never reach...

We’ve partnered with some of the smartest minds in nutrition to develop an all-natural product line of functional foods designed to support your adventure into the great unknown.

Whether you’re hiking or biking, surfing or snowboarding, or tackling another day in the office, we believe the right nutrition will help you perform at your best enabling you to overcome whatever lies ahead.

Starting with Rugged Roast, a premium, organic, fair-trade coffee that is harvested by hand and roasted to perfection in small batches to help you kick start your day...

And we’re hard at work developing Rugged Creamer, Rugged Hydration, Rugged Bars, Rugged Granola, and Rugged Oats to name just a few.

In 2016, our passion for brotherhood inspired us to create Live Bearded so we could help beardsmen look, feel, and be their best. Over the last six years, this community has grown and evolved in incredible ways.

You’ve given us the opportunity to support your grooming needs with LB and it's been an honor and a privilege to serve you. From all of us, thank you!

With Stay Rugged, our passion for health and adventure is driving us to support you on your journey as you pursue your thirst for something greater.

As we move forward, with both Live Bearded and Stay Rugged, we believe we can support you at an even higher level as we all strive to Do Better and Hunger For More.

We would love to hear your thoughts, questions, and feedback as we embark on the next chapter. 

Go to to learn more!

Stay tuned, 

Mink & Spence