So I thought I would put a short video together to better explain what The American smells like, and share a couple of customer reviews about the fragrance.

Our brother Matt from NoBS Beard Reviews says The American is "The most patriotic scent, ever", and it's hard to argue that!

In my personal opinion, The American smells like you've been sitting around a CAMPFIRE all night long. It picks up the woodsy notes of pine and cedar, but what makes it so great is that it also grabs some smoke with a touch of sweetness from vetiver and bergamot. It's a complex note that can be worn day and night, all year round. It's masculine and bold, yet smooth and not too overpowering.

If you like woodsy, outdoorsy type fragrances, The American is right up your alley. If that doesn't sound appealing, make sure to check out our other fragrances that offer more of a clean cologne type fragrance in The Executive, or sweet citrus notes in The Wingman and more.

We know buying online sucks. You don't really know if you'll love the fragrance or not until you get your nose on it. We fully understand and don't want you to spend your hard-earned money on something you don't love which is why we offer a LIFETIME guarantee, FREE shipping, and returns and a money-back guarantee. Bottom line, we've got your back no matter what.

If you haven't given us a chance, I invite you to do so and know it's risk free. If you have any questions or need anything at all, don't hesitate to contact us anytime.