The Road to 1 Million Orders: A Story of Brotherhood
We still remember the sound of that first order notification nearly a decade ago. Mink and I were sitting in his living room — which, at the time, doubled as Live Bearded HQ. No office. No warehouse. Just two regular guys, some grit, and a vision we believed in with everything we had.
We looked at each other, grinned ear to ear, and got to licking and sticking labels. No automation. No team. Just two best friends hand-packing every order and praying that somehow, some way, this thing we were building could become something bigger.
We didn’t start Live Bearded to just sell beard products — we started this because we wanted to build something together. We had been friends for 10 years at the time and we really wanted to build something that mattered. A brotherhood. A community where men could feel encouraged, supported, and inspired to show up as their best every single day.
Back then, we didn’t have a roadmap. But we had a mission: To help Beardsmen look, feel, and be their best. And that mission became our compass through every twist and turn.
The Early Days: Sweat Equity and Stubborn Faith
The first few months were wild.
We were a two man team wearing all the hats, but our excitement for what were building drove us through long days with ease. We were working on products, creating content, running ads, take customer service calls, and whatever needed to get off the ground.
But there was one thing we always prioritized: the Brotherhood.
We knew with absolute conviction that we wanted to focus first on brotherhood and helping men. We launched the Live Bearded Brotherhood Facebook group and welcomed our first few members. Fast forward to today — that group is nearly 30,000 strong, filled with men from all walks of life, encouraging each other, lifting each other up, and reminding us all what this is really about.
Built Different: Why We Chose Natural, American-Made Products
From day one, we made a decision:
If it’s going on your face, it better be damn good for you.
No cheap fillers. No junk ingredients. Every formula we make is packed with natural, nourishing ingredients — proudly made right here in the USA. Because taking care of yourself shouldn’t come at the cost of your health or your values.
To us, it's always been more than beard products — it's about the man wearing the beard. We want you to feel confident, proud, dialed in. And that starts with knowing you're using products that respect your beard and your body.
From a Livingroom to a Brotherhood
This journey has taken us to places we never could have imagined. From that first Hawaii retreat in 2016 where we flew out some of our early customers to hang in person — to the North Carolina BBQ in 2017, where men drove and flew in from all across the country (and even Europe) just to hang, laugh, and share stories — Fast forward to all the quarterly BBQs we now host at our office and warehouse in Tempe.
One of our absolute favorite things is when guys come by the office so we can put a face to the name. Shake a hand. Get to know our brothers in person. We’ve had guys visit Arizona for work, family reunions, and all sorts of reasons, and we love it when you guys make an LB HQ visit on the agenda. The door is always open.
As I reflect back and go down memory lane, one thing never changed — the heart behind this brand.
Long days. Late nights. Some wins. A lot of learning.
But always — a lot of fun.
The Grind, the Growth, and the Gratitude
I won’t sugarcoat it. This path hasn’t been easy.
Building something meaningful never is. But every setback, every challenge, every exhausted night was worth it — because of YOU.
You trusted us with your beard. You chose to support us. You showed up. And that’s not something we will ever take for granted.
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Reaching 1 million orders isn’t just a business milestone.
It’s a reminder of the power of Brotherhood.
Of what happens when a group of men decides to lift each other up instead of tear each other down. When a company chooses heart over hype. When the mission is bigger than just making a sale.
What’s Next? More Brotherhood. More Impact. More Us.
We’re not slowing down, and we’re not changing course.
Our team has grown. Our family has grown. But our commitment is stronger than ever.
We’ll keep showing up — every single day — to earn your trust.
To create products that help you look and feel your best.
To build a Brotherhood that reminds every man:
You matter. You’re seen. And you’re not in this alone.
From the bottom of our hearts —
Thank you, brother.
For every order, every comment, every post, every tag, and every word of encouragement you've shared with us — you’ve made this dream a reality.
Let’s keep building. Together.
Live Brave. Live Bold. Live Bearded.
