ULLR: The Story Behind the Fragrance

Nathan Daggett |

We are beyond excited for our newest seasonal fragrance, ULLR.

Now, if you've been with us for a while, you might have been expecting CLAUS as
we've brought it back the last 3 years because, well, it's that good, and you
guys have requested it back every year since we launched it.

So when it came to deciding whether to bring back CLAUS again, or introduce a
new winter fragrance, we all agreed that the ONLY way we'd even consider
something new, is if it was SO good we thought it'd become the new favorite.

And that is exactly what we created with ULLR.

Our latest creation draws inspiration from the Norse God of Winter and the snowy
season he rules.

ULLR is a legendary figure who spirit embodies the essence of fierce
determination and rugged adventure.

And just as ULLR commands the snow-capped peaks, this limited-edition fragrance captures the essence of winter's strength and beautyIt's bold. It's rugged. And It's unlike anything you've experienced before.

Crafted with crisp winter mint, warm tonka bean, and a touch of sweet coconut,
Ullr is a journey into the heart of the season.

These fragrances work so insanely well together from the top to bottom. When you first smell ULLR, the Winter Mint gives you an invigorating blast right
out of the gate.

And as the scent unfolds, Tonka Bean emerges with its rich, sweet, and slightly
spicy aroma giving the fragrance some much appreciated warmth.

And a surprising finish to this fragrance lies in the subtle coconut base note, but it's the contrast of these notes that defines this fragrance and makes it
truly remarkable.

Legends aren't born, they're made, and ULLR is as legendary as it gets!

So if you're looking for the perfect winter fragrance, then look no further than

I highly recommend you sign up for the VIP list to get early access before it
sells out, because this one is going to go fast.

If you have any questions, drop us a comment or reach out at

And as always, Live Bearded!