A New Mainline Fragrance

We are beyond stoked to share some massive news. We’ve launched a new fragrance that’s more than a scent — it’s a statement. Meet FORGE, a bold, masculine cologne so powerful it’s earned a permanent spot in our lineup. This isn’t a seasonal drop; FORGE is here to stay, and once you experience it, you’ll understand why.

The Inspiration Behind FORGE

Life has a way of testing us. Think about those moments when the weight feels heavy — when you’re pushed to your limits and forced to dig deep to discover what you’re truly made of. It’s not just a bad day; it’s a season of fire and pressure that shapes who you are. That’s what FORGE is all about.

We wanted something with soul — something that captures the process of becoming a stronger, sharper, more refined version of yourself. In the forge, raw metal meets relentless heat and pressure, transforming into something extraordinary. That’s the spirit we poured into this scent. FORGE is a tribute to the grind, the fire, and the resilience it takes to live boldly.

What Makes FORGE Unique

FORGE is a journey in every whiff. It opens with the deep, smoky grounding of Hinoki Cypress, like the rugged calm of a woodshop or a slow-burning campfire. Then comes a subtle spark of Clove, spicy and unapologetic, adding a kick that demands attention. The scent settles into the smooth, warmth of Amber, layered with earthy notes like Cedarleaf, Patchouli, Vetiver, and Oakmoss.

The result? A complex, masculine cologne that’s versatile enough to wear year-round.

This scent is a reminder that pressure isn’t the enemy. It’s part of the process. That fire doesn’t destroy; it refines. FORGE embodies that truth, delivering a fragrance that’s as strong and unforgettable as the man who wears it.

A New Chapter: FORGE Replaces Canyon

Here’s the big news: FORGE is so exceptional that it’s joining our core lineup, which means we’re making room by saying goodbye to Canyon. We’ve got nothing but love for Canyon, and we know it’s been a favorite for many of you.

FORGE takes everything Canyon offered and cranks it up a notch. It’s deeper, more refined, and wears like a true cologne, not just an outdoor-inspired scent. While it’s tough to part with Canyon, we’re confident FORGE will become your new go-to.

Built For The Man Who’s Been Through Fire

At Live Bearded, we’re all about living with purpose, courage, and brotherhood. FORGE is a call to embrace the fire, to lean into the pressure, and to come out stronger. It’s for the man who knows that becoming who you’re meant to be takes work, grit, and time.

FORGE is available now in all your favorite grooming gear: Complete Kit, Beard Wash, Beard Conditioner, Beard Oil, Beard Butter, Utility Spray, and Bar Soap.

If you’ve got questions about FORGE, Canyon, or anything else, drop us a line — we’re always ready to help.

Grab FORGE today.

Live Bold. Live Brave. Live Bearded.