Founders Story
1 Million Orders Shipped
Packed by hand. Sent with purpose. One brother at a time.
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500K Brothers
Built on 20 years of brotherhood. Not customers. Brothers.
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100K Five Star Reviews
Our reputation speaks for itself, just like the products do.
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10 Years Strong
A decade of brotherhood, products, and doing better.
SPENCE & MINK MEET
MARCH 2006
Spence and Mink met playing basketball at LA Fitness in Tempe, AZ. A few years later, Mink started his own online marketing business, and Spence graduated from ASU and started a career in luxury real estate in Phoenix, AZ. For the next ten years, they supported each other as brothers.
Spencers First Beard
NOVEMBER 2015
It was No Shave November, and Spence decided to grow his first beard. It was itchy, patchy, and out of control. But guys kept coming up to him. Asking about his beard. His mustache. What products he used. Strangers turning into conversations, over and over. That's when Spence looked at Mink and said, "I think we should start a grooming company."
Spencers First Beard
NOVEMBER 2015
It was No Shave November, and Spence decided to grow his first beard. It was itchy, patchy, and out of control. But guys kept coming up to him. Asking about his beard. His mustache. What products he used. Strangers turning into conversations, over and over. That's when Spence looked at Mink and said, "I think we should start a grooming company."
Live Bearded Was Born
JANUARY 2016
After months of conversations, we pulled the trigger. Ordered 500 beard combs, a handful of t-shirts, and the first batch of beard oil. Threw up a simple website. Posted it on social. Twenty-four hours later, all 500 were sold. We spent the rest of the week on the living room floor, stuffing envelopes by hand to get every order out the door.
First Fragrances
SEPTEMBER 2016
After the first 500 orders, we knew we were onto something. We spent the next eight months doing research, talking to customers, and dialing in the product. That September, we launched our beard oil and balm in our first three fragrances: The Legend, The Wingman, The Woodsman.
First Fragrances
SEPTEMBER 2016
After the first 500 orders, we knew we were onto something. We spent the next eight months doing research, talking to customers, and dialing in the product. That September, we launched our beard oil and balm in our first three fragrances: The Legend, The Wingman, The Woodsman.
ONE YEAR ANNIVERSARY
APRIL 2017
To celebrate one year of Live Bearded, we threw an anniversary party in Maui, where we were living at the time. Anyone who ordered during the anniversary sale got entered into a drawing to win a fully paid trip out. Two winners got flown in. Three more brothers paid their own way just to be there. What was supposed to be a giveaway turned into the first Brotherhood meet up.
FIRST TEAM RETREAT
SEPTEMBER 2017
As our team grew, we wanted the brotherhood to remain alive within the company, too. The whole team loaded into the Live Bearded Jeeps, drove into the mountains of Colorado, and spent the weekend talking about where we were going.
FIRST TEAM RETREAT
SEPTEMBER 2017
As our team grew, we wanted the brotherhood to remain alive within the company, too. The whole team loaded into the Live Bearded Jeeps, drove into the mountains of Colorado, and spent the weekend talking about where we were going.
Friends With Hairy Faces
JULY 2018
We teamed up with Burley Beard Co to throw a beard festival in Colorado. 150 brothers showed up to hang out. While we were there, we filmed our first music video. A spoof of Garth Brooks' "Friends in Low Places," turned into "Friends With Hairy Faces." To see more from the Beer'd fest, click here.
NORTH CAROLINA BBQ
NOVEMBER 2018
After the Maui trip, brothers from all over the country wanted to get together. Mink and Spence set the next one in North Carolina. 150 brothers showed up for a full day of barbecue, flag football, and a DJ running the soundtrack. More than anything, they just got to hang out as men. This is one small example of how we are more than just a beard company.
NORTH CAROLINA BBQ
NOVEMBER 2018
After the Maui trip, brothers from all over the country wanted to get together. Mink and Spence set the next one in North Carolina. 150 brothers showed up for a full day of barbecue, flag football, and a DJ running the soundtrack. More than anything, they just got to hang out as men. This is one small example of how we are more than just a beard company.
LIVE BEARDED HQ
APRIL 2019
After three years working remote, we moved Live Bearded into our first real HQ in Scottsdale, Arizona. An office and warehouse under one roof. The whole team finally in one place.
WOW, That's a great beard
APRIL 2019
We love to have fun, and over the years, our favorite way to do that has been making ridiculous videos, and there have been several. From Mink turning water into wine as the beard god, to music video spoofs, we like to keep it real and ridiculous. This one though, takes the cake. Not only is it truly ridiculous, but it was so fun to make. To see our top 5 videos of all time, click here.
WOW, That's a great beard
APRIL 2019
We love to have fun, and over the years, our favorite way to do that has been making ridiculous videos, and there have been several. From Mink turning water into wine as the beard god, to music video spoofs, we like to keep it real and ridiculous. This one though, takes the cake. Not only is it truly ridiculous, but it was so fun to make. To see our top 5 videos of all time, click here.
First Seasonal Fragrance
MAY 2019
After moving into our first warehouse, we dropped our first seasonal fragrance. To honor the Brotherhood retreat in Maui, it was an Hawaii inspired fragranced called Maui. It was an incredible success and sold out in the first few hours! That launch kicked off a seasonal fragrance program that's grown to 20+ scents over the years. Check out Maui here.
COVID BEARDS
APRIL 2020
COVID hit, and everything got heavy. Nobody knew what to do, so we leaned into what we could. We rallied brothers, made music videos, and launched the Stay Home Grow Out Challenge. The quarantine beard took off. Inside Edition picked it up. We also had a little too much fun making this music video, and this one.
COVID BEARDS
APRIL 2020
COVID hit, and everything got heavy. Nobody knew what to do, so we leaned into what we could. We rallied brothers, made music videos, and launched the Stay Home Grow Out Challenge. The quarantine beard took off. Inside Edition picked it up. We also had a little too much fun making this music video, and this one.
Live Bearded 2.0
JULY 2020
Four years in, we relaunched everything. New formulas, new packaging, new labels, and a brand new website. We called it Live Bearded 2.0. It was everything we'd learned since day one, rolled into one drop.
The Most Interesting Phone Call
APRIL 2021
One day Minks phone rang and to his surprise, it was Jonathan Goldsmith. Jonathan was the actor from the most interesting man in the world commercials. Turns out he'd been using our products and wanted to invite us to join the Beardies, a beard competition for Make-A-Wish. When the most interesting man calls, you answer. We jumped in and over the next few years raised over $20,000 for make a wish kids.
The Most Interesting Phone Call
APRIL 2021
One day Minks phone rang and to his surprise, it was Jonathan Goldsmith. Jonathan was the actor from the most interesting man in the world commercials. Turns out he'd been using our products and wanted to invite us to join the Beardies, a beard competition for Make-A-Wish. When the most interesting man calls, you answer. We jumped in and over the next few years raised over $20,000 for make a wish kids.
Grooming Our Troops
AUGUST 2021
We launched Grooming Our Troops to give back to the men serving this country. Every quarter, on behalf of the Brotherhood, we pack and ship Live Bearded care packages to the active-duty military. A small way to let them know we've got their back. To date, we've donated over $25,000 in product to troops deployed.
RUNNING WITH THE BEARDS
NOVEMBER 2021
We hosted the first Running With The Beards, a charity 5K for Phoenix Children's Hospital. Brothers came in from all over. We've run it for four years straight and raised over $30,000 raised for the kids and families that the hospital takes care of. A huge shoutout the 1,000+ runners who have joined us over the years. We could do this without you.
RUNNING WITH THE BEARDS
NOVEMBER 2021
We hosted the first Running With The Beards, a charity 5K for Phoenix Children's Hospital. Brothers came in from all over. We've run it for four years straight and raised over $30,000 raised for the kids and families that the hospital takes care of. A huge shoutout the 1,000+ runners who have joined us over the years. We could do this without you.
LIVE BEARDED FOUNDATION
JUNE 2022
In the summer of 2022, we launched the Live Bearded Foundation. A nonprofit dedicated to supporting the community and causes we care about. What started as quarterly care packages had grown into something bigger. The Foundation made it official. We've worked with and donated to amazing organizations like Make-A-Wish, Feed-A-Billion, Operation Underground Railroad, Soldiers Angels, and the Phoenix Children's Hospital, to name a few. To learn more click here.
Natural Body Care
MARCH 2023
We finally took Live Bearded below the neck. We launched a natural body care line built with the same standards as our beard products: bar soap, body wash, deodorant, and utility spray. Same Live Bearded. More of your routine covered. Check it out here.
Natural Body Care
MARCH 2023
We finally took Live Bearded below the neck. We launched a natural body care line built with the same standards as our beard products: bar soap, body wash, deodorant, and utility spray. Same Live Bearded. More of your routine covered. Check it out here.
1,000,000 ORDERS SHIPPED
APRIL 2025
Nine years after shipping the first 500 orders from Mink's living room, we crossed the one-million-order mark. None of this exists without the brotherhood. Every single one of those orders came from a brother who took a chance on us and brought another one with him. Read the full story here.
10 Years Strong
APRIL 2026
Ten years after we shipped the first orders out of Mink's living room, we brought the brotherhood together for our 10-year anniversary. Same mission. Same brotherhood. Just a whole lot bigger. A decade of Live Bearded, celebrated with the men who built it. Check the full Built By Brotherhood post here.
10 Years Strong
APRIL 2026
Ten years after we shipped the first orders out of Mink's living room, we brought the brotherhood together for our 10-year anniversary. Same mission. Same brotherhood. Just a whole lot bigger. A decade of Live Bearded, celebrated with the men who built it. Check the full Built By Brotherhood post here.
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Made In The USA
We proudly make all of our oils, butters, washes, conditiones, waxes, and supplements in the USA.
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365-Day Money-Back Guarantee
We stand behind every product we sell with the only 365-day guarantee in mens grooming!
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Better Beard Guarantee
We guarantee your beard will look, feel, and be its best, no matter what.
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Natural Ingredients
All of our products are made with natural ingredients. We never compromise.
